Of outdoor advertising : The highest level and quality of any outdoor advertising will consist of three basic elements: high-quality content, artistic design and technical production of outdoor advertising. Any part requires special attention. Consider aesthetic solution. For information text advertising poster was effective, it must be clearly expressed in the advertising distributor. Such reflection is accompanied by the exposure of a number of rules, which are divided into 2 main types of related - the functional requirements and aesthetic training forms of advertising. Above all, the outdoor advertising must be clearly visible in the streets. Required visibility can be achieved by the correct choice of the location, height, location advertising, general chosen shape parameters as well as color advertising. The choice is determined by the nature of planning and spatial organization of the site where the advertisements, and the principles of perception in this area. Consider its main features. The higher level of outdoor advertising, the better. At high enough ads will reach a large number of S its perception. Highest quality in this context can for example, to define an air advertising. A little lower down the tall ads that are placed on the roofs of buildings. It is best suited for the perception of non-closed urban spaces (eg, from the embankment, wide area and long streets). On city streets the most effective advertising, which is located in the middle belt of houses, and directed to both the longitudinal sides of the street. At the bottom of the buildings are justified panel-mounting brackets: These structures are well add captions and names of different stores and advertisements of the glass. Located across the facades of commercial signs work effectively in the short and long sidewalk area, giving the effectiveness of the advertising that is placed on the buildings. When installing advertising at the top do not forget about the boundaries of the active person, which is limited to an angle of thirty degrees above the horizon line. Outdoor advertising, which goes beyond these limits will be of poor quality - it simply be unnoticed. placement of outdoor advertising on lawns and in paving the zone depends on the same laws. From a distance clearly visible high settings (up to 10-15 meters and even higher), with shorter distances - the low (from 1.5 to 3.5 meters). The streets of effective advertising to separate advertising structures, which is facing the "face" to both sides of the city streets. The best parameters of the outdoor advertising is a function of distance from which it is viewed. Specifically, the letters and icons calculated by the formula. The form of outdoor advertising largely depends on the planning situation in which the advertisement is included. In the street is natural junction form, which is located across the street facades and spaces. The squares, in multilateral consideration of advertising, look good volume, separate advertising designs. The same applies to advertising, have on the roofs of houses, which is visible from many directions.