Investments in the text for the site Often customers turn to the agency for writing texts site after the web-resource is already established and functioning for some time. Judging from the words of customers and site owners, often is an internet resource is not very good, because their main task is not fulfilling. In this situation there is question about the information resources and on the "collector clicks", whose task is to obtain revenue from contextual advertising. The situation in the network changes, and are concerned about the presence of literate texts and working on the site representatives of business resources and networking missions. The main objective of small business on the Internet - to inform about its existence of new clients, adequate cost advertising of goods and services, as well as the successful positioning in the highly competitive environment. Design is, and no filling It is not uncommon when the process of creating a site-representation or a small website developer offers the best site structure, menus and navigation, creating a successful layout of partitions. In this case, a developer of content easily with minimal cost to the customer to make a qualitative resource in promotional or business site, which will work to attract clients. Ultimately, business website to sell products or services, and bright design without a single intelligible word can not cope with the task. In the case when the cause of failure of the site has been identified, further action the owner of "dead" that are unambiguous. The design should prevail texts, or otherwise - semantic and ideological content of the site. Today is a rare visitor becomes a buyer of goods or services, if the first few minutes of finding the site will not be able to obtain comprehensive information about what is sold and how much it costs. Content as a sales tool Efficient and selling texts on the site should take precedence over graphics, animation and colors. The text should work - it sounds too generalized, but completely natural and understandable for specialists copywriting. Content manager in a position to fill the site, close the empty sections found in the online content, but it is very likely that the site of this "easier" will not. The text for the site must be written individually for each case and taking into account the nuances of the company and its representation in the network. Content business site should convince and then to argue, to sell and at the same time responding to the user at all possible questions. English lingual categories of users in most carefully read the texts on the sites and conduct on the concerned their resources much more time than the notorious 10 seconds. Should I save on texts web-site? On this question categorically say "no" to those who have had the sad experience of investment in a bright design, hoping to attract visitors to the export of the news stream "about everything". Owners of sites that first encounter with the lack of effect on the established site, or rethinking their mistakes, either permanently disillusioned with the internet as a way of advertising your business. And vain.