Shoes Pakerson - a vivid example of fusion of aristocratic style, the Mediterranean charm and superior craftsmanship. Mark, who became a kind of symbol of the Italian footwear industry, registered a little less than half a century ago, but the family business, which became the basis of the current Pakerson, working since 1923. In 1923 Giulio Brotini began as a master shoemaker, following the family tradition, rooted in 1800 years, during the County Grand Duke of Tuscany. Giulio beat, cut the skin, and then sewn together by hand convenient and sturdy shoes, which soon became much in demand among the nobles living in the area. In 1946, his son Luciano laid the foundation for what has become a real shoe factory. During the long years of successful development of small workshop took the dimensions of the industrial enterprise. The current name "PAKERSON" dates back to 1958. The award for best luxury footwear exports (in 1964). And numerous official recognition in subsequent years have established an international brand name. Meanwhile, never violated tradition of production, which is currently being observed by his sons Luciano Brotini-Antonio and Andrea. Worldwide, the value of shoes PAKERSON recognized due to selection of only high quality materials, and also thanks to the care with which even today carries out some exclusive tailoring techniques. A strong brand identity Pakerson allows consistently innovative marketing strategies aimed at consolidating the brand on the market. There are two approaches to marketing Pakerson on issues of production and continuous flow of information to the public. Pakerson succeeded in establishing its image through print campaign in major industry publications and advertisements in the shop / window posters and displays the image product and marks the brand, thus increasing its continued recognition as a symbol of style and elegance of fashion called "Made in Italy" . Through a unique and distinctive style concept offers Pakerson are calculated at the world for both men and women. Stores Pakerson are the best embodiment of the world's footwear, accessories and leather goods. Design decor, technology management and marketing give this area a prestigious and successful image in the eyes of most educated buyers. Italian footwear company Pakerson Italian shoes March 14, 2003 at Tropical Park boutiques Crocus City Mall "opened Russia's first monobrend legendary Italian shoe brand Pakerson. In addition to the classic brand of male models that embody the true Italian style, Pakerson presented his first collection of women's shoes and the first time - the model golf shoes. High demands on the standards of its own production, true to the tradition and talent of the artists provide corporate attention and respect for creativity Pakerson: factory produces shoes with logos licensed Lancetti and Krizia. Russia theme in the works of famous shoemaker is not limited to the opening of shops. Pakerson company signed a licensing agreement with the House of V. Yudashkin the production of men's and women's shoes. We are waiting for you in our store of Italian shoes.